If you’ve been using Tumblr for recreational purposes only, now is the time to consider turning it into an income stream. You have the audience, you have the materials – why not? Today we’re going to look at ways in which you can make money out of Tumblr and at some best practices for using the social platform.
Tumblr is one of the often forgotten microblogging platforms with huge potential. In fact, some people have built an empire on Tumblr alone. With the right mindset and the right approach, you can quickly generate a large following who will engage with you and share your content.
You can post a variety of content types on Tumblr, including text, quotes, links, audio, photo and video. The platform is particularly popular with the younger users, mainly 18-24 year olds and the 25-34 year olds. You can’t get away with spammy social media marketing tactics with this savvy group, so it is important to gauge your market and to post valuable content.
There are around 100 million Tumblr blogs, so the key is to make your blog stand out from the crowds.
However, there’s more to building a huge audience on Tumblr, and it starts with:
1. Choosing a Catchy Username
You should pick a memorable, catchy username that says somehting about the type of content you’re planning to share.
Since your blog’s name will describe who you are and what your blog is all about, you should a name that is easy to remember and helps a reader know what to expect.
2. Get a Suitable Theme
Your theme determines the appearance of your blog, and you should want it to match the content you wish to share. You can choose from around 200 free and paid themes, or you could customize it to suit your needs.
It is simple to customize your Tumblr blog’s layout, functionality and design, even if you’re not an HTML guru, and if it’s truly awesome, you could even allow other people to use it too.
3. Get Into the Groove
It’s crucial to post original content. Starting with a list of topics to cover, you should try to resist the urge to post plenty content at first to get your name out there. Enthusiasm is good, but staying power is more important. Rather pace yourself and get into a rhythm you can maintain in the long term.
Quality trumps quantity any day, so ensure that you take your time to post quality images and carefully written words.
4. Get Personal
Connect with your audience by adding some personal content. Explain why you’re posting what you do, how you feel and what you think. Tell them why they should read what you’re posting. It’s all about unique perspective to help them understand and get to know you.
Since Tublr is a publishing platform as well as a social network, you should engage with other people by reblogging (sharing) their content. Reblogging is a great way to launch a blog with plenty curated content that will get you noticed in no time.
Do educate yourself on the difference between reblogging and reposting though:
Reblogging = Sharing other people’s content, with a link back to the original poster.
Reposting = Stealing other people’s content and sharing it as though it’s your own.
5. Get Attention from Editors
Tumblr has volunteer bloggers who act as ‘tag editors’. These editors can promote your content. Write fantastic posts and post them to the relevant tag categories. People follow tags about topics that interest them and when they search for the tags you used, your content will appear and they may follow you.
If your post is selected to be featured, it will be seen by thousands of bloggers a day, gaining plenty attention and leading to more followers for your blog.
Tumblr has a range of amazing tools that you can use to engage with the community and to help you reach a greater worldwide audience. For example, you can answer questions via your blog, or privately. Some of the themes even offer Disqus integration, which allows your users to comment on posts.
Automatic posting to Faceook and Twitter is also pretty easy, but just remember to ensure that your tweets are short enough.
As you can see, there’s a lot you can do to build your audience on Tumblr and when you have already built a significant following, we’ll be there to help you monetize it, so don’t forget to call us up.