Monitoring visual cues will be a huge step forward in tracking and responding to social media user-generated content. The image recognition technology will bring great opportunities for online marketing and it will completely change the way we look at user behavior analysis. With the launch of new functions on social media, such as the Facebook’s image recognition tool and Google’s Allo application, we are already witnessing the revolution of image recognition technology.
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In April, Facebook launched its latest image recognition upgrade, which generates possible descriptions for the user to post in an instant. The technology behind this function is working to recognize the objects in the picture and suggest automated captions matching them. It doesn’t all end here. Despite the overall privacy concerns, the tool goes even further with its face-recognition functionality. However, this option isn’t globally accepted and some countries have officially banned it.
Originally, the concept was built for the purpose to assist visually impaired Facebook users. But with the implementation of similar function on other social media channels such as G+ it’s fair to say that Facebook will not fall behind with introducing artificial intelligence (AI).
Google is once again trying to penetrate the social media market by inventing yet another messenger app called Allo. The special thing about this app is that image recognition AI is integrated within.
So if you use Allo to send a photo to your friend, the system will scan it and suggest various comments to the receiver. They won’t be only based on the objects recognized by the AI, but also based on previous reactions of the user to similar content.
This is kind of cool but my question here is, can we get any lazier? I guess it’s possible. However, the purpose of Allo isn’t really to make us lazier, but rather to spare us some time for responding messages when we don’t have such.
The Marketing Revolution
Now, what first comes to mind is will this new AI functionality be accepted well by the users and consequently, is it really going to affect the marketing industry as expected? The answer to this question doesn’t stand any predictions. Only time will show. Then comes the other question, how will it actually affect the field of social media marketing? Let me suggest a very possible outcome which will serve for the improvement of our marketing services.
As mentioned many times before, people are visual beings and the online content is more and more dominated by images and videos. Moreover, that’s the case for the user generated content. Currently, there are more than 8,700 photos shared on Snapchatper second and more than 420 million images posted on Facebook and Instagram daily! This brings me to the main point. Namely, to imagine having the ability of using the AI technology for tracking not only keywords and mentions in posts but also the huge amount of visual indications brought by the numerous posts. Monitoring such cues will allow marketers analyze user’s preferences and consumer behavior on another level, even more precise than before. Targeting the right group of potential customers would be much easier. Once again, technology and social media bring businesses and clients closer to one another and improve the supply-demand synergy. Are you ready for the revolution?